Fonk Magazine
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FONK Magazine has been a creative benchmark for years. It shines a light on the agencies, talents, and ideas that shape the industry. But while the editorial voice was sharp and relevant, the digital presence was not. The look and feel felt fragmented. The platform did not reflect the energy of the scene it was covering. FONK needed to become clearer. How do you give a cultural platform a visual identity that supports the conversation instead of distracting from it?
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The insight
FONK is not the star.
They're the stage.
The magazine exists to elevate others. Designers. Agencies. New voices. New ideas.
So its identity should never compete with the work it shows.
We realised FONK did not need a dominant visual style.
It needed a system that could adapt to whatever story it was telling, while still feeling unmistakably like FONK.
An identity that steps forward when needed.
And steps back when the work deserves the spotlight.
The concept
FONK is a podium, not a pedestal.
We built their new digital identity around that idea. That means:
Every element is designed to support what is being featured.
Layouts shift depending on the story.
Typography is bold enough to lead, but never to overpower.
Colour is used to create rhythm and structure, not decoration.
Motion and interaction bring the platform to life, matching the speed and curiosity of the creative industry itself.
The result is not one fixed look, but a living system.
One that changes with every article, every cover, and every new voice FONK puts on stage.
The result
FONK now has a digital identity that feels as alive as the industry it represents.
The platform no longer feels like a container.
It feels like a place where creative work is allowed to breathe.
Stories stand out.
New talent gets space.
Big agencies do not overshadow smaller ones.
And because the system is flexible, the FONK team can keep evolving it, just like the scene they cover.
Not a redesign for today.
A stage built for what comes next.
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