Delta VMBO
Delta VMBO is one of the smallest secondary schools in Helmond. For years, that smallness was treated as a weakness. In reality, it is exactly what makes the school work. With no more than 400 students, there is time to see people. To guide them. To let learning take the pace it needs. Formerly known as Jan van Brabant Deltaweg, or “Kleine Jan”, the school asked us to turn its size from a liability into its strongest asset. Not just with a new identity, but with a story that students, parents, and teachers could recognize as true.
The insight
Learning is not linear.
Some days you understand everything.
Some days nothing lands.
Sometimes you need to fail first to get anywhere at all.
Most schools hide that messiness.
Delta embraces it.We realised the identity had to do the same.
Not show education as a straight road, but as a personal journey full of turns, pauses, and breakthroughs.
The concept
We turned the way students actually learn into the heart of the brand.
A hand drawn learning line runs through the entire identity.
Sometimes smooth. Sometimes chaotic. Always moving.
Around that, we built three phases that describe how growth really happens:
Groeien: Small steps. Curiosity. First wins.
Knoeien: Trying. Failing. Adjusting.
Bloeien: Confidence. Recognition. Shared success.
These are not slogans.
They are a shared way of talking about progress.
In the classroom. Between teachers and students. And in how the school presents itself to the outside world.
The result
Delta VMBO now has an identity that feels like its classrooms.
Open. Human. Supportive.
A place where you are allowed to be in motion instead of already finished.
The visual system is flexible and imperfect on purpose.
Just like the learning it represents.
Students recognise themselves in it.
Teachers use it.
And the school finally looks like what it really is:
a place where growth is more important than performance.
