Verschilmakers
De Verschilmakers is a local movement where young people volunteer to help others and in the process, get to know themselves better. The problem? Their branding didn’t reflect any of that. It felt dated, unclear, and didn’t speak to the people it was meant for. They needed a brand refresher that would match the energy, warmth and openness of the project. Something dynamic, youthful, and real.
The insight
Young people do not join causes.
They join communities.They look for places where they can grow, meet others, and discover what they are
good at.
Impact matters, but identity matters just as much.
So the brand could not talk about helping.
It had to talk about becoming.
The concept
We built the identity around the people, not the organisation.
The hand drawn logo that already existed became the starting point.
Imperfect, expressive, full of character.
Just like the community itself.
The payoff captured the shift:
Jouw talent. Jouw kracht. Jouw plek.
A call to belong.
Visually, we used bold colours and simple, human typography.
In tone of voice, we kept things short, direct, and warm.
Stories of real participants became the core of the communication, showing what it
feels like to be part of De Verschilmakers.
The result
De Verschilmakers now feels like a movement instead of a project.
Young people recognise themselves in the brand.
The team has a clear story to tell.
And the initiative finally looks like the energy behind it.
It is no longer about volunteering.
It is about finding your place by making a difference.
